Search engine marketing: SEA or SEO ?

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When we start a project, the most difficult thing is to become known. Indeed, even with the best ideas, without communication, nothing grows. Fortunately, google simplifies the communication media and allows all projects to be seen. No need to be published in a dozen newspapers or distribute leaflets in the streets.

We will give you the best tip to be seen by thousands of people on the internet according to your needs, your targets and your resources.

Before compare, let’s resume:

-SEO (Search engine optimization) is the process of improving the quality and quantity of website traffic to a website from search engines. SEO allows a free referencing.

-SEA (Search engine advertising) is a digital marketing strategy of paid advertising in order to be well referenced on search engines.

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How does the SEO work ?

When you create a web site or a web page, you must maintain a blog. This blog doesn’t only permit to keep your customers informed, it enables the referencing of your web site. Appearing in the first google results in a natural way is essential : this is the purpose of the SEM

Use keywords

Writing SEO-friendly text is not that simple. To do so, you need to favour words with a high search volume. For example, the word "horse" will be much more searched for on Google than the word « equines » so it should be highlighted.

To find out how successful the keyword is, use platforms such as Semrush.

This platform not only allows you to find keywords but also to have a lot of tools necessary for referencing like traffic analytics, backlink checker, ad analysis Etc.

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Do Netlinking

Netlinking, understood in the broadest sense of the term, covers all forms of hypertext link creation implemented for natural referencing and navigation purposes. The links created for referencing have different names depending on their direction.

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Internal links (internal meshing)

Link from one page of a site to another page of the same site. Very easy to implement.

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Outbound links

Link to another site. These links are often inserted in the texts as references.

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Backinlinks ou inbound external links.

A backlink is a link created when one website links to another.
In brief, backlinks to your website are a signal to search engines that others vouch for your content. If several sites link to the same website, search engines can infer that content is worth linking to, and therefore also worth surfacing on a SERP (Search Engine Result Page).
So, your site will be considered reliable and will naturally rank high in Google results.

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How does the SEA work ?

The SEA is a marketing strategy involves buying keywords to arrive in the first google results. An auction system has been set up . The advertiser auctions on a keyword connected to its target, and sets a maximum price to be paid per click. If his site is qualitative and his price matches that of the competition, then he can win the auction.

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Advantages and disadvantages of SEA ?

This marketing strategy is fast and effective. It reaches thousands of users per day. However, to reach the top of the search engines, a very large budget is required.

SEO is free, effective but time consuming.
SEA is pays off, but is successful very quickly. The best, for those who can afford it, is to do both.

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